NBA, WNBA announce partnership with Mat Ishbia’s mortgage company

The full release from nba.com: 

The National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and United Wholesale Mortgage (UWM) today announced a multiyear U.S. partnership that makes UWM’s consumer-facing brand, Mortgage Matchup, the Official Mortgage Partner of the NBA and WNBA, marking the first-ever mortgage partnership for both leagues.

Mortgage Matchup, which offers consumers and real estate agents educational material around the homebuying and refinancing process, along with a searchable database of local independent mortgage brokers, will collaborate with the leagues on marketing and promotional activities to expand the reach of its platform, raising awareness around the benefits of partnering with a mortgage broker and making it easier for fans to access the resources they need when purchasing or refinancing a home.

“Our partnership with the NBA and WNBA marks a significant milestone for the Mortgage Matchup brand and our clients,” said Sarah DeCiantis, Chief Marketing Officer at UWM. “We are incredibly excited about this collaboration and the numerous possibilities it presents. The NBA and WNBA are sports powerhouses as well as a symbol of passion, excellence and elite experience – characteristics UWM and our partners bring to the mortgage process for borrowers. By joining forces, we aim to tap into the immense and diverse fan base of these two leagues to create authentic connections with basketball enthusiasts across the country. Our end goal is to empower borrowers and draw attention to the value and importance of having a mortgage broker as your advocate during the homebuying and refinancing process.”

“We are thrilled to welcome Mortgage Matchup as the Official Mortgage Partner of the NBA and WNBA,” said Julie Morris, NBA Senior Vice President of Commercial Development and Media. “We look forward to working with UWM to reach fans throughout the biggest moments of the season.”

“The WNBA is excited to partner with United Wholesale Mortgage, a company that shares our vision for growing women’s sports and supporting women’s basketball on all stages.” said Colie Edison, Chief Growth Officer, WNBA.  “Our partnership is an opportunity to amplify the reach of women’s sports alongside the Mortgage Matchup brand.”

As part of the partnership, Mortgage Matchup will receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues’ official social and digital platforms. UWM has served as a partner of the Detroit Pistons since the 2021-22 NBA season, with its logo prominently featured on the team jerseys.

*